B
Explanation:
The cultural dimensions assume that all people within a country share the same values. In fact, there is a great deal of variation within a culture; on average, British and American cultures may be more individualistic than the Japanese collectivist culture. However, there may be some Americans who are more collective in their outlook, and there may be some Japanese who are more individualistic.
Litvin, S. W., Crotts, J. C., & Hefner, F. (2004). Cross-cultural tourist behaviour: a replication and extension involving Hofstede’s uncertainty avoidance dimension. International Journal of Tourism Research, 6(1), 29–37.https<nolink>://doi.org/10.1002/jtr.468