IAL Business AS (XBS11)Topic Question

1.3 Unit content

1.3.1 Meeting customer needs

1.3.2 The market

1.3.3 Marketing mix and strategy

1.3.4 Managing people

1.3.5 Entrepreneurs and leaders

2.3 Unit content

2.3.1 Planning a business and raising finance

2.3.2 Financial planning

2.3.3 Managing finance

2.3.4 Resource management

2.3.5 External influences

3.3 Unit content

3.3.1 Business objectives and strategy

3.3.2 Business growth

3.3.3 Decision-making techniques

3.3.4 Influences on business decisions

3.3.5 Assessing competitiveness

3.3.6 Manging change

4.3 Unit content

4.3.1 Globalisation

4.3.2 Global markets and business expansion

4.3.3 Global marketing

4.3.4 Global industries and companies (multinational corporations)